SEO Link Building Service

Link building is the single most important element of search engine optimization. But you must be careful about many things including the quality, relevance and acquisition rate of new links. Done wrong, links can work against you.

Our promise is to deliver quality links that will help your rankings, including our Natural Links and Premium Links. Regardless of who you select as your link building partner, make sure the links meet the following link quality checklist.

Link Quality Check List:

Real Links. Not low quality links from a link farm, link wheel, link pyramid, or links from any pages on sites that we own or operate.

One-Way Links. These are also called non-reciprocal links. This means there will be no link trade or link exchange required. You generally don’t want “I will link to you if you link to me” type links.

Editorial Links. Meaning that we never, ever pay website owners or link brokers a rental fee to host a link for our clients. There are no monthly or annual fees to keep the link alive. All links have natural attrition, with no expiration date or renewal costs.

Relevant Links. These are links from a page that is about the targeted keywords, or has a semantically relevant content or theme. A high percentage of your links should fall into this category.

Contextual Links. This means the link is not over on the side of the page, in the navigation, or buried in the page footer. A contextual link comes from within relevant text content, located in the main content section of the web page. A high percentage of your links should be of this type.

Link Acquisition Rate. It’s important to acquire new links in a slow and steady manner, and not cause a "sandbox" problem or penalty by gaining too many links too rapidly. Too many links too fast will always result in a penalty.

Link Anchors. It's important that your backlink profile looks normal. As tempting as it is, it’s no longer smart to make the vast majority of your links use keyword anchors. Diversity is key, but anchors are very important. Doing this part right is crucial.

Do-follow /No-follow Links. Sometimes websites use a hidden tag or code on links to tell the search engines not to follow or pass along any link value. Don’t be fooled by links that have their value deliberately blocked by nofollow code, redirection, javascript, robots.txt, or other means. On the other hand, a natural mix of do-follow/no-follow links is expected by Google as part of a natural link profile. The important thing is to know what you are getting.

No Garbage Links. No links from FFA link pages, low quality content farms, "SEO" link directories, etc. Links will be nearly always from U.S. websites. No “sitewide” links should ever be used.

Diversity. It's important most links come from separate domains and IP addresses. For example, Google may only count the first two or three links that come from the same domain or IP range. It's also important to have a wide mix of link types and other factors. The idea is that the link profile must look natural and not appear to be manufactured. See more about backlink diversity.

RankSolid high quality links are available as part of a SEO full service package or on a stand-alone basis. Click to learn more about our Premium Links and Natural Links.

Give us a call at 1-800-916-1024 or click here.

Hot Off The Press!

January 2012
Google Hits Google With Black Hat Link Penalty
Don't get in trouble with paid links! Google hates paid links and penalizes the sites that receive them. In fact, Google recently penalized one of their own pages for it's use of paid links. http://techcrunch.com/2012/01/04/google-chrome-pagerank/